Galleria Dallas has been one of the top holiday destinations for shoppers across North Texas and around the world for more than four decades. From the iconic 95-foot-tall Christmas tree to Missile Toes, the ice-skating, back-flipping Santa who shoots fireworks from his skates, the holiday celebration at Galleria Dallas is recognized as one of the grandest nationwide. 

SNOWDAY at Galleria Dallas has quickly become one of the most anticipated holiday activations in North Texas. The acclaimed immersive exhibit changes every holiday season, bringing new excitement around every corner. Guests will explore the secret town where Santa’s elves live, an immense space with Hollywood-grade sets and styling creating some of the elves’ favorite places, along with state-of-the-art, touch-free photo technology. Additional features include an upgraded multimedia show including lights, sounds and videos; a Christmas kaleidoscope photo op; and, of course, fan-favorite rooms like the festive mirror maze and others have been reimagined for 2025. Even if you’ve been to SNOWDAY before, you’ll want to come again to capture all its magical, Instagrammable moments. Visit snowdaydallas.com for ticket information