Families in North Texas have a new way to beat the summer heat — with some help from the Smurfs. Just in time for rising temperatures, The Smurf Experience USA, located at Esports Stadium Arlington, is rolling out a special All You Can Play Summer Pass. Beginning June 13, visitors can purchase the pass for $54.99, which allows unlimited entry all summer long.

For less than the price of two regular tickets, all you can play summer pass holders can return as often as they like to enjoy the experience’s immersive mix of games, challenges and Smurf-themed fun — rain or shine it’s guaranteed to be a good time. 

“We’re thrilled to introduce the All You Can Play Summer Pass as a way for families to enjoy The Smurf Experience all season long,” says Danny Fritz, CEO of SBX Group. “The response so far has been overwhelmingly positive — we’ve earned a 4.5-star rating on Google — and this pass makes it even easier for guests to come back and experience something new each time.”

The 13,000-square-foot interactive attraction made its U.S. debut in May after drawing more than 2 million visitors across Europe. Designed for both kids and parents, The Smurf Experience takes guests on a 75-minute journey through Smurf Village, the Enchanted Forest and through the lair of the evil wizard Gargamel.

The experience is divided into nine themed zones, each with mission-based challenges. Visitors can explore obstacle courses, interactive scavenger hunts, virtual reality and hands-on activities. Character meet-and-greets with favorites like Papa Smurf and Smurfette are included, along with photo ops perfect for sharing.

Standard admission starts at $27.44, with VIP upgrades also available, but the new summer pass offers the best value for families looking for repeat visits. Tickets and additional information are available at www.SmurfExperienceUSA.com.

The attraction will only be in Texas through the end of the summer, making it a limited-time opportunity for local families looking for a unique and interactive indoor adventure.

Event Details:

• Location: Esports Stadium Arlington, 1200 Ballpark Way, Arlington, TX 76011
• Dates: Now through August 11, 2025
• Tickets: Available at www.SmurfExperienceUSA.com
• Don’t miss this unique opportunity to step into the magical world of the Smurfs and create unforgettable memories with family and friends.