DALLAS — Dallas-based PointBurst, a social media communication and engagement company, and Paradigm Talent Agency, a leading global entertainment talent agency headquartered in Beverly Hills, today announced the launch of PointBurst’s Fan Access platform.

“Paradigm’s global footprint in entertainment is extremely exciting for us,” said Phil Elias, Co-Founder of PointBurst. “With a roster of nearly 2,000 music artists including Krewella, Coldplay, Dave Mathews Band and Imagine Dragons, in addition to their Hollywood film and TV relationships, Paradigm has opened a door for us that very few have the chance to enter. We truly appreciate their support and belief in what we all feel is something groundbreaking for the intersection of technology and entertainment.”

The Fan Access platform provides entertainment brands, celebrities, sports teams and musicians the engagement, amplification and measurement tools they need to truly grow and maintain an engaged and loyal fan base.

Brands can easily generate engaging and informative social media conversations and leverage the extensive reach of their fans’ social media networks to deliver important content. Powerful reporting and analytics tools effectively measure the success of efforts with key indicators.

“Success in the entertainment industry is built on the loyalty and passion of fans,” said Elias.  “Whether it’s music, sports, film or TV, our Fan Access platform is the perfect way to leverage that passion to create community, engagement and conversation to grow the brand with measureable results. There’s nothing quite like it in the industry.”

“We are incredibly excited to work with such a great company and the technology they’ve created, which focuses so well on so many of the critical aspects of social media engagement and amplification, and which can be tailored uniquely for each of our numerous and diverse clients.” said Lawrence Antoine, Executive VP Business Development, Paradigm Talent Agency.

About Paradigm
Paradigm is one of the entertainment industry’s leading agencies, guiding the careers of an elite roster of clients in motion pictures, television, music, theatre, comedy, publishing, digital technologies film finance and distribution, commercials and voice-overs.  Paradigm prides itself on a cohesive team oriented approach to representation, with 150 agents in 8 offices internationally.

About PointBurst
Founded in March 2011, PointBurst is a leading social communication and engagement company focused on providing enterprise solutions across various verticals. The core platform transforms casual fans into brand advocates by making it easy for them receive and share their favorite brand’s messages. With PointBurst, brands can easily generate engaging and informative social media conversations that leverage the extended reach of their fans and strengthen their brand.